Key product features:

• Matte Display
• QLED 4K Technology
• 360 All Round Design
• Ambient Mode+

Samsung QE55LS01BB 55" The Serif QLED 4K HDR Smart TV in Cotton Blue

Designed for every place, at every moment, from every angle
Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

Timeless design, imagined for your home - 360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. Designed to look unconditionally beautiful from any angle in your home.

Experience glare-free 4K picture viewing - Matte Display
Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour.

Make it stand up and stand out - Detachable stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

By Ronan & Erwan Bouroullec - Iconic ‘I’ Shape
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

Add a touch of colour
The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.

From blank screen to design centrepiece - Ambient Mode+
No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.

Exclusive patterns
Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV.

Easy on the eyes - EyeComfort Mode
Plus, the new EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Virtual 3D surround sound that moves with the action - Object Tracking Sound LITE
Turn up your audio experiencer with virtual 3D surround sound. It uses AI and your TV's bottom speakers to stimulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without need for extra speakers.

Home entertainment, the smart way - Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up TV apps – including Netflix, Disney+, Apple TV, BBC iPlayer and BT Sport** - all in one place at the touch of a button. Discover our easy-to-use Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations..

Turn your small screen into a big screen
Go from watching your favourite show on your mobile device to watching on The Serif with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

Just tap to mirror - Tap View
Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*
* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

A second screen on the big screen - Multi View
Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.
*Mobile mirroring functionality requires internet connection and Android or iOS device. **Wires not shown.

A new way to stream - NFC on TV
And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.*
*Compatible Android or iOS smartphone required.

As easy as asking - Multiple Voice Assistants
Control your smart TV using your favourite voice assistant – Bixby, Alexa, Google Assistant, take your pick. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless – all you need to do is ask.
*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. **Google and related marks and logos are trademarks of Google LLC.

One eco-remote control them all - SolarCell One Remote
Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light.

Where Gaming Comes Together - Gaming Hub
The new Samsung Gaming Hub is the ultimate home for gaming on your 2022 Samsung Smart TV. Instantly play the biggest games from Xbox and other top game streaming partners with no downloads, storage limits, or console required.* Just switch on your TV and play.